BGA Marketing

We understand that the combination of impactful and effective strategic communications depends upon the ability of the agency you choose to:

listen

listen, then think laterally

distil

distil the essential features and benefits of your product/company into clear, concise target messages

apply

apply market acumen, therapy knowledge and basic scientific principles to identify the critical elements for success

Who we are

  • BGA is a specialist healthcare communications company with the depth of experience in both pharmaceutical and consumer healthcare usually only found overseas. BGA was established in 1996, and has worked with numerous pharmaceutical brands since then.
     
  • We build close working relationships in partnership with our clients, developing effective communications from a solid strategic base. 
    We enjoy our work and are passionate about healthcare. We embrace a challenge and are focussed on achieving the best results for our clients.

What we do

STRATEGIC CONSULTANCY


Brand development and management, strategy, market assessments, setting up and management of HCP advisory boards, HCP and consumer focus groups, research and communications planning including media placement.

COMMUNICATIONS SUPPORT AND PRODUCTION


Development of creative, design and content including medical writing of communications. Content delivery through sales representatives, direct marketing programmes, conferences and trade displays, television, radio, video, point-of-sale, and digital delivery online or through interactive iPad applications.

EVENT MANAGEMENT


Coordination of overseas speaker tours, specialist forums, satellite symposia at key conferences and public meetings in association with interest groups.
 

EDUCATIONAL SUPPORT


Consumer materials, symposium materials, education programs in association with advisory boards, overseas and local KOL interviews (videos and newsletters). Product training, selling skills, and merchandising for trade.

ADVERTISING


From concept creation, media strategy through to finished material, we develop both consumer and trade advertising campaigns.

Contact us

BGA MARKETING LTD

Physical Address
1 Kingdon Street
Newmarket
Auckland 1023
 
Postal Address 
PO Box 9048
Newmarket
Auckland 1149, New Zealand.
 
 
Phone / Fax 
+64 9 379 7653

... we look forward to working with you